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Traffic were instrumental in pushing for the Hoffenheim deal, while Botafogo fans debated the wisdom of building the team’s game plan around one player for little more than four months before seeing him bound for Europe.
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In 2009 Traffic helped Botafogo to sign a striker Maicosuel, who subsequently became the star performer of the Rio state championship and was snapped up in May 2009 by German club Hoffenheim. A Benfica loan deal flopped and, now on loan at Fiorentina, Keirrison’s outside chance of making the World Cup has all but evaporated.ĭespite the talk of professionalism and partnerships these businesses still prefer to shunt players around, nervous that assets in the 20-25 age range could rapidly depreciate. But Keirrison’s subsequent move from Palmeiras to Barcelona was messily handled, triggering the dismissal of coach Vanderlei Luxemburgo when he complained openly. The company helped to sign Coritiba striker Keirrison in 2009, having acquired a 80 per cent share in the player. Traffic has also established partnerships with clubs such as Palmeiras – one strained by the team’s disastrous surrender of the 2009 national championship in its closing weeks. But these teams are essentially about display, with the selling of their playing assets more important than winning things. The youth team managed a creditable performance in reaching the quarter-finals of São Paulo’s Junior Cup in January.
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Traffic has a training centre in São Paulo state and teams at both professional and youth levels. The most prominent name in the sector is Traffic, a sports marketing company that has added the management of players’ careers to interests such as broadcasting rights. This and other experiences have persuaded Sonda to focus on investment on younger players for the bulk of its football business. That outlay transformed itself into a profit of around $5.5m. In June 2007 Sonda bought a 30 per cent share in the player’s transfer rights for just $250,000. The deal that initially excited the interest of Sonda was the $19 million (£12m) move that took central defender Breno from São Paulo to Bayern Munich in 2008. The company also represents Corinthians striker Dentinho and set up the transfer of another corintiano André Santos to Fenerbahce in 2009. And in recent months it has teamed up with Corinthians in an effort to prise Juan Román Riquelme from his beloved-but-broke Boca Juniors to help Ronaldo, Roberto Carlos and co mount a Libertadores campaign worthy of the club’s centenary. Sonda was instrumental in taking Argentine midfielder D’Alessandro to Internacional. It has also been involved in the Santos bid to “repatriate” Robinho. In 2009 its financial muscle helped Santos to hold on to 17-year-old Neymar in the face of interest from European clubs. By establishing partnerships with clubs including Santos and Internacional the Sonda group has quickly established itself in the market. These days investment funds and a range of businesses, including supermarkets, are moving in.Ī striking example is Sonda, a Brazilian supermarket chain now operating in football through a company called DIS. The lucrative business of representing and trading Brazilian players is no longer the exclusive preserve of a motley assortment of ex-players and wide boys. Before and After - A single blank in the middle two words, and the word would complete one phrase and start another.Hard-up clubs are establishing partnerships with other businesses in order to make ends meet.Two Phrases, One Product - Two phrases, each featuring a blank, are seen, and both blanks use the same word.To make it simpler, the word and at least one of the phrases uses a product found in the supermarket as its answer. Players must choose the word that completes each phrase. Two phrases are shown to the contestants, but there is a word missing in each phrase.